Wednesday, August 12, 2009

I'M A PLANNER ON BE A PLANNER: Terrica

Terrica | Fabuluxe


Name:  Terrica  (you know, like Cher...Madonna... ;) )
Location:  Golden Isles, Georgia (a combination of three Georgia islands: St. Simons Island, Jekyll Island,  Sea Island and Little St. Simons Island)
Company:  Fabuluxe
Years in Business:  5.5 years

What do you specialize in (Day of Coordination, Full Service Design…): 
We specialize in producing fabulous events at any level of service.  We provide custom service collections that are reflective of the clients' needs.  Since we are in a destination wedding market, we cater  to long  distance clientele who are looking for contemporary, stylish and expert  advice, so this could be a variation of  month of coordination (I truly believe there is no such thing  as "day of coordination"), full service planning or consulting.

What are your three favorite sources of wedding inspiration?   
Fashion magazines (W, Vogue, Bazaar),  Lowes (I know that sounds insane, but true), and  different eras and periods (music, fashion, etc.).

Why did you get started wedding planning?  
I eloped and wanted to plan a more fabulous wedding later.  Each time we would get started, something would come up.  I began to get to know the local vendors who encouraged me to look into it as a career.  And here we are.

What is one thing in your office that you could not live without, technology excluded?  
Pictures. I have pictures of my husband, kids and clients all around my desk.  They keep me motivated.  It really helps on those days when you feel like you can't take another "no", set back or  "I-just-can't- do-it-today-because-my-hair-is-a-mess" day, to know that other people depend on and love you for who you are and your talent.  When you realize it's not all about you, it is so much easier for you to get around whatever it is getting you down. 

If you could make one recommendation to a new planner, what would it be?  
Sit at the feet of the leaders so that it is possible to stand on their shoulders as you become successful.  New planners can avoid so much heartbreak, rejection, lost time and squandered money if they take the time to listen to those planners who are eager to help the new generation coming through.  It is always my school of thought that  we  (as planners) should all help each other, because it benefits us as a whole as an industry.  If I help Jane in Chicago, and she provides exemplary service to her client, Jane's friends and family will say "Wow, her planner was on her A game.  I think we will get one for our wedding".  And who knows, that friend or family member may come to my area to get married.  So while we are reflective of each other when we do something positive, the same can be said if something negative  occurs, so it is our job to make sure that our singular occupational reputations  are  positive.  Learn all you can, read as much as you can (a good wedding planner will not have her head in bridal magazines who discuss trends on their way out) or watching TV shows for inspiration).  They are studying fashion and culinary arts, reading business books  on sales, marketing and service,  and creating trends for other people to copy. Talk to those in the trenches, and soak up any knowledge made available to you-- and remember to give back when it is your time to help a new planner.  And secondly, just be fabulous.  From your head to your feet:  your image, your brand, your voice... all of you.  Anything worth doing is worth doing right-- so go fabulous or GO HOME.

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1 comments:

Billie West said...

Talk about well said!

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